Embroidery and Your Logo


About Embroidery

Our experienced embroidery department has what it takes to make your logo shine. Embroidery brings a depth and dimension to your logo that is impossible to achieve in printing. Upon viewing your embroidered logo for the first time, we hope you'll be amazed by the beauty and luster of the different color threads, and genuinely impressed with how the light reflects your logo's details.

What Will Your Logo Look Like In Embroidery?

Logos designed for letterhead, business cards or the web are usually only two dimensional. Embroidered logos are three dimensional. Because that third dimension is achieved by using thread, sometimes it is necessary to make minor changes to achieve the best results.

Pictured below are examples of standard-sized logos that were submitted to us and what they looked like after we turned them into embroidery. If your logo resembles these samples, odds are very good that it is standard-size. Over 95% of our customers have standard-sized logos.

Embroidery Digitizing

Before we beginning embroidering any garments your logo must first be digitized. This is the process where we convert your original logo to a format that our embroidery machines can read. After being digitized, we send you a sample sew out. This is your opportunity to make sure you are pleased with what will sew onto the garments. Once design is approved we keep your logo on file for future orders.

Printing vs. Embroidery

Most logos we receive were originally designed for printing on letterhead or business cards. Printing is a much more flexible medium than embroidery. In print, letters can be much smaller and colors can be blended more intricately than in embroidery. Embroidery, however, has the advantage of being three-dimensional; it has texture, as well as length and width. Embroidered logos have character, durability, and, often, great beauty.

Because we frequently receive logos designed primarily for printing and convert them to embroidery, we often need to "tweak" a logo to achieve the best results for embroidery. Our seasoned embroidery department will work with you to convert your printed logo into an embroidered masterpiece.

Minimum Letter Size

The biggest challenge in embroidery is lettering. Because of thread and needle thickness, letters cannot be smaller than 1/4 inch tall. Most printed logos have text that is smaller than that, and sometimes we need to do a little "reformatting" to keep the overall size appropriate for a shirt. Logos with excessive detail also often need to be simplified a bit to achieve consistent, reliable quality, time after time. We'll work with you to get your logo "just right".

Overall Size Restrictions

There are several problems with embroidering a logo that is too large or too complex. One strand of embroidery thread doesn't, by itself, weigh very much. Tens of thousands of threads, however, can really put a strain on any fabric. As a result, a shirt with an excessively large, extremely complex logo will sag and be uncomfortable to wear.

We sell some of the best quality, most comfortable shirts in the industry. We want you to enjoy wearing them. Another problem with embroidering a logo that is too large or too complex is time. Designing for embroidery is an art. It is called digitizing and, here at N.O. Vative Printing, that job is done by skilled professionals. They write the code that tells our embroidery machines where to place each stitch. It's a time consuming and very important part of the process.

Companies less concerned with quality use off-the-shelf digitizing software and unskilled labor to perform this task. Poor digitizing leads to poor embroidery. It is neither attractive nor durable.

Larger, More Complex Logos Take More Time

Of course, large, complex logos require more time to convert into embroidery-ready art. Digitizing a gigantic, complex logo is the equivalent of creating a tapestry, point by point. It can take most of the day for one artist to make that single conversion. In addition, once that logo goes into production, it will take a significant amount of time to embroider it and to trim the finished product.

Over the years, we have learned that some organizations need to have a large logo. We have the experience, expertise, and equipment to process large, complex logos and we've performed that service for thousands of professional organizations throughout the country. But, please understand, that due to the many additional hours of skilled labor and machine time it takes to process large logos, we are forced to charge additional fees for digitizing and running them.

Selecting Thread Colors

OK, your logo has been digitized and approved, and your shirts have been selected. Often times, the color of the thread can make a significant difference on how your logo looks on different color products. Some people order everything in just about the same color. Others, however, like to mix it up a little.

Your actual embroidery is done on cutting-edge, multi-head, computerized embroidery machines. While it is impossible to have good embroidery results without top quality digitizing, there are many factors in how an embroidery machine is operated and maintained that determine the ultimate quality of the embroidered art.

Although much of the process has been automated over the years, embroidery remains an art, not a science. The best practitioners are highly sensitive to the history and nuances of the craft. They are passionate and take great pride in their work.

Preparing a Garment for Embroidery and the Embroidery Process

In preparing a garment for embroidery, it is first "hooped". This hoop is then inserted into a frame (called a pantograph) which moves vertically or horizontally as the embroidery needle moves up and down.

When the garment is hooped, a paper-like material called pellon and "backing" materials are often placed behind the garment. This material aids in stabilizing the fabric and improves the clarity of the embroidery. When you receive your garments, if you look behind the embroidery you will often see some embroidery backing remaining. Without it, however, embroidery is impossible.

A typical design only takes about 10 minutes to actually run, but machine set-up, hooping and then removing the hoop, trimming loose threads, packing, and inspecting will generally double this time in production.

The bigger the design, the longer it takes to run. The more complex the design, the longer it takes to trim all the loose threads and complete the shirt. Extraordinarily large or complex designs may require an additional run charge. Although this is rare, we will discuss it with you prior to entering your first order. If you wish, we'll work with you to simplify your logo or reduce its size. Our Embroidery department is experienced and knowledgeable. Let them put that experience to work for you.

Original Logo


Embroidered Logo


Original Logo


Embroidered Logo



You Think It, We Ink It.

We take branding seriously. Our one simple goal is to help build awareness for your business through physical branding. We are truly a one-stop shop for all of your printing needs. Please give our highly trained staff the opportunity to earn your business.
You Think It, We Ink It.


2727 N. Causeway Blvd.

Metairie, LA 70002